I just came across an insightful presentation from LUMA regarding the Future of TV. It describes the market and dynamics of the two TV business models: Traditional and Digital.I agree with LUMA that over time, the two models will consolidate but some interesting additions to the analysis could be done on the each side of the value chain. For example with an analysis of the impact of net neutrality. I believe this is one of the most critical factors in determining how the two business models will merge. Will there be some regulatory support of bundling distribution of TV and internet access or will TV and internet be served via a dumb pipe?
Another issue related to the integration of the two business models, is about how the traditional TV advertising business is becoming more digital with, for example, Dynamic Ad Insertion. An equally interesting step in the direction of moving traditional TV closer towards digital, which also would have been interesting to read about in the presentation, is the development of technology to establish a better link between airtime investments and actions - a sort of CPA for traditional TV advertising.
In any case, the presentation is excellent and I encourage you to flip through it.
Another issue related to the integration of the two business models, is about how the traditional TV advertising business is becoming more digital with, for example, Dynamic Ad Insertion. An equally interesting step in the direction of moving traditional TV closer towards digital, which also would have been interesting to read about in the presentation, is the development of technology to establish a better link between airtime investments and actions - a sort of CPA for traditional TV advertising.
In any case, the presentation is excellent and I encourage you to flip through it.
