Last week I had the privilege to address the London audience at the
annual FTTH Council conference as member of the global CEO Panel.
I said: “Just call us a dumb pipe”. Because there is nothing to be embarrassed about in this statement, not if you - like the participants at the conference - deliver the best in class Pipe.
My point in the panel debate was that many traditional ISPs see OTT,
streaming and new generation content as at threat to their business. I believe
FTTH based providers should see it as an opportunity. Why not embrace and
stimulate the new content providers? . They will drive the bandwidth demands and allow FTTH based providers to differentiate themselves. Just look how well Netflix rates FTTH providers in relation to other access providers in for example the US and Denmark.
On top of being a “dumb pipe”, today there is business to be made by offering, for example, traditional TV. But the market is rapidly changing and imagine when TV content is truly be set free by disruptive changes in internet technology and with the adoption of a new rights regime.Maybe in this perspective being a dumb pipe is actually a winning strategy?
FTTH provides the pipe through which the costumer chooses to have his personal, favorite content delivered. And this was my message to participants at the FTTH Council Conference. Just “call us dumb”; not in the meaning stupid, but in the meaning basic and essential. The successful ISP should focus on what is essential in the eyes of the customer: The access quality!
annual FTTH Council conference as member of the global CEO Panel.
I said: “Just call us a dumb pipe”. Because there is nothing to be embarrassed about in this statement, not if you - like the participants at the conference - deliver the best in class Pipe.
My point in the panel debate was that many traditional ISPs see OTT,
streaming and new generation content as at threat to their business. I believe
FTTH based providers should see it as an opportunity. Why not embrace and
stimulate the new content providers? . They will drive the bandwidth demands and allow FTTH based providers to differentiate themselves. Just look how well Netflix rates FTTH providers in relation to other access providers in for example the US and Denmark.
On top of being a “dumb pipe”, today there is business to be made by offering, for example, traditional TV. But the market is rapidly changing and imagine when TV content is truly be set free by disruptive changes in internet technology and with the adoption of a new rights regime.Maybe in this perspective being a dumb pipe is actually a winning strategy?
FTTH provides the pipe through which the costumer chooses to have his personal, favorite content delivered. And this was my message to participants at the FTTH Council Conference. Just “call us dumb”; not in the meaning stupid, but in the meaning basic and essential. The successful ISP should focus on what is essential in the eyes of the customer: The access quality!
