An ongoing topic on this blog is new ways to discover TV content – mostly through 2nd screen apps. For such an app to be successful, I believe, it has to be simple and reliable. Preferably, it should not require changing much of the existing TV behavior. Therefore, it was interesting to read Chris Fralic’s idea of Twitter making a #TV app.
Essentially, imagine a smartphone display with the most popular TV programming instead of the “channel up” discovery known from the remote control. And combine this with the excellent features of an app like Matcha.tv. This would enable you to discover what was trending among the people you follow and then to link directly to the content available via free sources or your subscriptions to Netflix, Hulu Plus and other.
Would it have an impact on the industry? Imagine if Justin Biebers’ 38.407.694 followers - the Beliebers - at the same time found out that a TV show with their idol was available via the #TV app and all demanded access to the same OTT source at the same time....
The answer is YES!
Essentially, imagine a smartphone display with the most popular TV programming instead of the “channel up” discovery known from the remote control. And combine this with the excellent features of an app like Matcha.tv. This would enable you to discover what was trending among the people you follow and then to link directly to the content available via free sources or your subscriptions to Netflix, Hulu Plus and other.
Would it have an impact on the industry? Imagine if Justin Biebers’ 38.407.694 followers - the Beliebers - at the same time found out that a TV show with their idol was available via the #TV app and all demanded access to the same OTT source at the same time....
The answer is YES!
