My guess is that there is a gap between promised broadband speed and reality almost everywhere. The effective speed is typically remarkably lower than the advertised speed. Limitations in technologies and investment plays one part in this problem, the difference in marketing practice plays another. As I am working with internet TV and fiber broadband, in my role as CEO of Waoo!, many friends, from all over the world, write to me about the unpleasant truth that only very few customers get what they pay for.
Earlier, I was invited to speak at an EU’s expert panel regarding the rollout of high speed internet and I had the opportunity to advocate for “declaration of content” on broadband services. At the conference, I asked the question why is it OK that buying broadband is like
buying a carton of milk and realizing that it is only half full when you open it? Now the EU has have compared actual broadband speeds to advertised headline speeds in all EU member states. The study seems to document the problem in Europe: The average delivery to European costumers by the ISPs is only 74 percent of the promised speed.
How does it looks in the rest of the world? How is your broadband speed? Do you experience problems and seem to get less than you have been promised?
Earlier, I was invited to speak at an EU’s expert panel regarding the rollout of high speed internet and I had the opportunity to advocate for “declaration of content” on broadband services. At the conference, I asked the question why is it OK that buying broadband is like
buying a carton of milk and realizing that it is only half full when you open it? Now the EU has have compared actual broadband speeds to advertised headline speeds in all EU member states. The study seems to document the problem in Europe: The average delivery to European costumers by the ISPs is only 74 percent of the promised speed.
How does it looks in the rest of the world? How is your broadband speed? Do you experience problems and seem to get less than you have been promised?
BTW, as the CEO at a company that in 2011 introduced a broadband speed guarantee, I am pleased to note that the EU analysis shows that our customers on average get 5 percent higher actual download speed than the corresponding advertised speed.
