Earlier this month, I met with Kyle Vogt, CEO and co-Founder of Justin.tv. Justin.tv was started by Justin Kan livecasting and essentially broadcasting what he saw 24/7 via a camera attached to his baseball cap. The concept quickly received significant media attention and a new business was created in 2007. Later justin.tv has spun off twitch.tv which is a vertical envisioned to be “the ESPN of gaming”and Socialcam focusing on mobile video sharing. Justin.tv has several ways of monetizing the broadcasting business including preroll adds, broadcast advertisers and subscriptions. Kyle and his team have built a super cost effective and quality
network enabling an impressive 20 million unique viewers on monthly basis and supporting up to 250.000 concurrent users.
The basic idea of justin.tv is building on a key trend for the future. The trend is described by Cisco futurist
Dave Evans as “in ten years, anyone will broadcast anywhere to anybody on any device”. Justin.tv has the advantage of having access to their own global broadcast and viewer traffic patterns and I discussed with Kyle what new vertical sectors could be the next big thing. Would it be local sports or a church mass? I’m confident that more verticals will materialize, as it has been seen on the on demand side with for example the European Epic TV OTT service focusing on extreme sports. In any case, the video content market is undergoing rapid change.
network enabling an impressive 20 million unique viewers on monthly basis and supporting up to 250.000 concurrent users.
The basic idea of justin.tv is building on a key trend for the future. The trend is described by Cisco futurist
Dave Evans as “in ten years, anyone will broadcast anywhere to anybody on any device”. Justin.tv has the advantage of having access to their own global broadcast and viewer traffic patterns and I discussed with Kyle what new vertical sectors could be the next big thing. Would it be local sports or a church mass? I’m confident that more verticals will materialize, as it has been seen on the on demand side with for example the European Epic TV OTT service focusing on extreme sports. In any case, the video content market is undergoing rapid change.
