How Mobile Is Taking A Lead Role In TV Viewing.

The evolution of linking mobile and TV has come a long way since I led the launch of a mobile TV service seven years ago. Whether you are using your smartphone or tablet for viewing content, linking to or controlling the TV, or simply for inspiration, the mobile usage is taking a lead role in relation to the TV. The changes involving the mobile are recognized by new and existing players on the TV market. As such, Netflix states the following in their so-called Long Term View:

• Over the coming decades and across the world, Internet TV will replace linear TV. 
  
• Apps will replace channels, remote controls will disappear, and screens will proliferate.  
  
• As Internet TV grows from millions to billions, Netflix is leading the way.
  

Established players like Comcast are committed to supporting the arising customer needs in the new TV era. Earlier today, Comcast CFO, Michael Angelakis, stated “we want to be able to provide our customers, who obviously pay us a monthly fee, to access their video on whatever device, wherever they are in the home, out of home, whether on demand or linear” at the Morgan Stanley 2014 Technology, Media & Telecom Conference.

TV viewing controlled from a mobile got a significant boost by Google launching the Chromecast. The possibilities created by Chromecast will have a significant impact on the future of TV. Based on Apples Airplay, the company called ilook.tv, led by Peter Redford, a pioneer in the Silicon Valley technology industry, already today, is enabling near zero-cost television broadcasting via the mobile and monetization via channel subscription and TV commercials. So what are you waiting for, do you want to create your own TV channel mobile app?

---